Media and Entertainment
Mdia and entertainment companies are being impacted by several emerging trends such as digitalization, multi-platform content consumption and the omnipresence of social media. In addition, the proliferation of connected devices has led to data being generated in immense volumes. Organizations are now striving to manage and analyze this data to extract actionable insights. They are increasingly looking to embrace tech modernization while simultaneously focusing on their relationship with customers.
In response, Silicon has designed its digitalization services to enable the technology-led transformation of business processes. Our services for digital media firms have the ability to bolster customer relationships and build future-ready infrastructure that allows a single view of data across the organization. We are a one-stop partner for our customers when it comes to digitalization. Our Collaborative Digital Enterprise model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models. Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for media and entertainment enterprises:
- Publishing – newspapers and magazines, education, and business information services
- New media – broadcasting, cable, and music
- Lifestyle – gaming, hospitality, and sports and leisure
Streamline production, management, and distribution of content for optimized workflows, integrated assets, and rights administration.
Enable a unified view of customers to drive user experience and facilitate effective cross-selling.
Create and publish panalized advertising campaigns on multiple platforms and consistently monitor their performance.
Leverage mobile technology to deliver a unique proposition to connected consumer and improve enterprise productivity.
Implement a holistic multichannel strategy for a range of services, from channel experiences to program planning.
Digital Media Services
Drive effective content management through an integrated and streamlined digital supply chain.